YETI Holdings, Inc., a prominent player in the Consumer Discretionary sector, specifically within the Leisure Products industry, has recently unveiled its new Venom Collection. This collection introduces a neon-green lineup that encompasses a variety of popular items, including Rambler cups, mugs, water bottles, and an array of coolers. The Venom Collection is designed to cater to a broad spectrum of price points, offering both modestly priced and premium options to meet diverse consumer needs.
A significant highlight of this launch is the availability of the Camino tote bag in the vibrant Venom colorway. Previously a rare find, this tote bag is now accessible across all standard sizes, providing customers with a high-visibility style option. This move aligns with YETI’s strategic efforts to refresh its product range with bold and eye-catching designs, further solidifying its standing in the leisure products market.
The announcement of the Venom Collection follows YETI’s ongoing strategy to innovate and expand its product offerings. By introducing such distinctive and appealing designs, YETI continues to capture consumer interest, particularly with its seasonal releases. This strategy not only enhances the brand’s market presence but also reinforces its commitment to delivering high-quality leisure products to a global audience.
YETI Holdings, Inc., which operates through its subsidiaries, designs, markets, and distributes a wide range of leisure equipment and products. These include coolers, seat cushions, beverage holders, security cable locks and brackets, bottles, t-shirts, caps, gear cases, tumblers, and tie-down kits. The company serves customers worldwide and maintains an online presence through its website at www.yetti.com .
As of February 12, 2026, YETI Holdings’ stock closed at $48 on the New York Stock Exchange, where it has been publicly traded since its IPO on October 25, 2018. The company’s market capitalization stands at approximately $3.68 billion, with a price-to-earnings ratio of 24.64. Over the past year, YETI’s stock has experienced fluctuations, reaching a 52-week high of $51.29 on January 15, 2026, and a low of $26.61 on April 15, 2025.
The launch of the Venom Collection underscores YETI’s dedication to innovation and its ability to adapt to consumer trends, ensuring its continued relevance and success in the competitive leisure products sector.
