Zama’s Market Momentum Amid Strategic Partnerships and Product Milestones

Zama (ZAMA), the privacy‑focused protocol that recently launched its mainnet, continues to demonstrate rapid adoption and institutional interest. The token’s price closed at $0.04249 on 28 January 2026, a modest decline from the 52‑week high of $0.15882, yet the market cap remains robust at $91.7 million.

1. Binance’s Prime Sale Campaign

Binance announced a new Pre‑TGE Prime Sale for Zama on 29 January 2026. Holders of at least 220 Binance Alpha Points are invited to participate, with an entry fee of 15 Alpha Points. This fifth Prime Sale, scheduled for the same day, reflects Binance’s ongoing commitment to the project and offers early‑adopter exposure to the token before its formal public listing.

The Prime Sale’s launch timing follows the successful public auction that closed on 27 January, where the Zama auction application captured the most activity on Ethereum—outpacing USDT, USDC, and Uniswap on 24 January. The auction’s success is a tangible proof that the protocol’s fully homomorphic encryption (FHE) technology can support high‑throughput, privacy‑preserving transactions at scale.

2. Pricing Dynamics and Community Engagement

Despite the Prime Sale hype, ZAMA’s pre‑market contract price fell below the community sale price, dipping to $0.043—a nearly 10 % decline over the last 24 hours. The community sale round previously attracted 7,651 investors and raised $121 million. The current price movement suggests a recalibration of investor sentiment as the market digests the forthcoming sale and the token’s recent performance in the public auction.

3. Institutional Listings

Coinbase announced that Zama has been added to its listing roadmap, joining other altcoins such as Tria (TRIA). This inclusion by the largest U.S. exchange signals confidence in Zama’s underlying technology and its potential to meet regulatory and compliance standards required for broader market access.

4. Product Highlights

  • Confidential USDT (cUSDT) Transfer: The first cUSDT transfer on Ethereum confirmed Zama’s mainnet launch, showcasing practical privacy‑enhanced token transfers.
  • Rapid TVS Growth: Zama’s Total Value Shielded (TVS) surpassed $100 million in just three days, a milestone that previously took other privacy protocols years to achieve.
  • Zero Downtime: The protocol maintained uninterrupted operation while handling transaction volumes comparable to the Ethereum mainnet, underscoring its resilience.

5. Forward‑Looking Outlook

Zama’s confluence of technological maturity, high‑profile exchange listings, and a growing ecosystem positions it as a leading player in the privacy‑token arena. The upcoming Binance Prime Sale will likely catalyze further price discovery, while Coinbase’s inclusion may unlock liquidity for institutional investors.

Given the protocol’s demonstrated scalability and the growing demand for confidential financial primitives, Zama is well‑poised to capture a substantial share of the privacy‑token market as mainstream adoption accelerates.