Zooz Power Ltd. Makes a Bold Move into Bitcoin with $180M Treasury Strategy
In a significant shift towards cryptocurrency, Israel-based Zooz Power Ltd., known for its innovative flywheel energy storage technology, has announced a strategic pivot by launching a $180 million Bitcoin treasury reserve strategy. This move marks a notable transition for the company, which is listed on Nasdaq and the Tel Aviv Stock Exchange (TASE), as it becomes the first dual-listed entity to hold Bitcoin in its corporate treasury.
The decision to integrate Bitcoin into its financial strategy comes as part of a private placement (PIPE) that requires shareholder approval. The offering is priced at $1 per share, with the sale of 180 million shares of common stock and related warrants. This strategic maneuver is supported by a consortium of strategic investors, including Pantera Capital, FalconX, Arrington Capital, UTXO Management, ATW Partners, and prominent Israeli investor Alex Rabinovitch.
Zooz Power’s transition into the cryptocurrency space aligns with a broader trend of institutional adoption of Bitcoin. The company’s move is seen as a response to the growing confidence in Bitcoin as a viable asset for corporate treasuries, reflecting a shift in traditional treasury management practices. This strategy is not unique to Zooz, as other public companies like K33, Bakkt, and Immutable have also made headlines with similar Bitcoin treasury initiatives.
The announcement of this Bitcoin reserve strategy coincides with a leadership change at Zooz Power, where the company has replaced its CEO with a crypto entrepreneur, signaling a deeper commitment to integrating cryptocurrency into its business model. This leadership shift underscores the company’s forward-looking approach and its readiness to embrace the evolving financial landscape.
Despite the promising strategic pivot, Zooz Power’s financial fundamentals present a mixed picture. The company’s stock has experienced volatility, with a 52-week high of $4.38 and a low of $0.725. As of July 28, 2025, the close price stood at $1.91, with a market capitalization of approximately $119.38 million. The price-to-earnings ratio remains negative at -1.17, reflecting the company’s current financial challenges.
Zooz Power’s core business remains focused on enabling the mass adoption of electric vehicles through its Kinetic Power Booster technology, which facilitates fast and ultra-fast EV charging, even in areas with weak grid infrastructure. The company’s commitment to sustainable and environmentally friendly solutions continues to be a cornerstone of its operations.
As Zooz Power navigates this new chapter, the integration of Bitcoin into its treasury strategy is expected to provide a hedge against traditional financial risks and potentially unlock new growth opportunities. The company’s bold move into the cryptocurrency realm is a testament to its innovative spirit and willingness to adapt to the rapidly changing technological and financial landscapes.