Adidas AG has confirmed that US tariffs will reduce its 2025 earnings by approximately €120 million due to a 5% decline in North American sales.

Adidas AG reported strong second-quarter financial results, but its stock declined by over six percent due to investor concerns over market challenges, including US tariffs and a strong euro.

Adidas AG reported a 58% year-over-year increase in operational profit to €546 million in Q2 2025, driven by strong market demand and strategic initiatives, but faces ongoing economic challenges and increased tariffs.