Fitbit, Inc. is leveraging artificial intelligence to offer more personalized health guidance through its new Gemini AI Health Coach, marking a significant evolution in the company’s approach to digital health and wellness.

Fitbit Inc. is at a critical juncture, struggling with financial and competitive challenges as it transitions to Wear OS in an effort to regain its footing in the wearable technology market.

Fitbit Inc. faces a tumultuous year marked by price wars and growing privacy concerns, threatening its market position and future trajectory in the wearable fitness technology industry.

Fitbit Inc. is struggling to maintain its foothold in the competitive fitness tech market, facing challenges from aggressive competitors, shifting consumer preferences, and a need to innovate and diversify its product offerings.