MINISO Group Holding Ltd

MINISO’s shift to emotional branding and cross‑cultural appeal boosts its global consumer discretionary strategy, tapping toy‑collectible trends while managing supply‑chain dynamics.

MINISO’s 28.2% revenue surge, global store openings, and IP‑driven growth are balanced by margin pressure that has led analysts to lower price targets and investors to watch closely.

MINISO Group Holding Ltd’s stock surged 20% after a strong earnings report, driven by a 23% jump in revenue and analyst optimism about the company’s future growth prospects.

MINISO Group Holding Ltd. reported a decline in profit in Q2 2025, but still delivered strong revenue growth, exceeded earnings expectations, and expanded its store network.

MINISO Group Holding Ltd has expanded its global reach with a flagship store in Thailand, solidifying its position as a resilient and strategically foresighted company in the consumer discretionary sector.