Puma SE

Discover why Puma SE’s 2025 loss of €643.6 m and dividend wipe‑out are forcing a “reset” strategy—product rationalisation, new CEO, and supply‑chain overhaul—while investors keep a close eye on a possible turnaround.

BlackRock and Bank of America now hold voting‑right shares in Puma SE, confirming major institutional ownership and regulatory transparency.

Explore how Puma SE’s appointment of Nadia Kokni as VP of Global Brand Marketing could spark a brand revival, boost investor confidence, and shift the competitive landscape.

Discover why Puma’s stock dipped in Q3 2025—losses, 900 layoffs, and a CEO‑led focus on core sports. Get the latest market outlook and strategic moves that could reshape its future.

Puma SE has appointed Ronald Reijmers as Vice President of Global Retail, a move aimed at revitalizing the company’s retail strategy and enhancing the customer experience in a challenging retail environment.

Puma SE’s stock price has experienced significant volatility after the Pinault family, the company’s largest shareholder, announced it may sell its 29% stake, sparking speculation about potential buyers and the company’s future.

Puma SE’s stock price has surged nearly 19% amid speculation that the company’s largest shareholder, the Pinault family, is considering selling their stake.

Puma SE is facing significant challenges due to a downturn in demand and market turbulence, with its stock price declining and the company undergoing a strategic reset under new leadership.

Puma SE, a German sports apparel giant, has revised its 2025 outlook due to a disappointing second quarter, anticipating a low double-digit sales decline.

Puma SE and Borussia Dortmund have extended their partnership until 2034, securing a significant financial future for the club and reinforcing Puma’s position as a leading sports apparel brand.