Puma SE

Discover why Puma’s stock dipped in Q3 2025—losses, 900 layoffs, and a CEO‑led focus on core sports. Get the latest market outlook and strategic moves that could reshape its future.

Puma SE has appointed Ronald Reijmers as Vice President of Global Retail, a move aimed at revitalizing the company’s retail strategy and enhancing the customer experience in a challenging retail environment.

Puma SE’s stock price has experienced significant volatility after the Pinault family, the company’s largest shareholder, announced it may sell its 29% stake, sparking speculation about potential buyers and the company’s future.

Puma SE’s stock price has surged nearly 19% amid speculation that the company’s largest shareholder, the Pinault family, is considering selling their stake.

Puma SE is facing significant challenges due to a downturn in demand and market turbulence, with its stock price declining and the company undergoing a strategic reset under new leadership.

Puma SE, a German sports apparel giant, has revised its 2025 outlook due to a disappointing second quarter, anticipating a low double-digit sales decline.

Puma SE and Borussia Dortmund have extended their partnership until 2034, securing a significant financial future for the club and reinforcing Puma’s position as a leading sports apparel brand.

Puma SE, a German sports equipment and apparel company, is poised for continued growth following strategic acquisitions and a favorable market environment.

Puma SE has demonstrated resilience in the face of market fluctuations, achieving a strong performance and maintaining a robust market position through its focus on innovation and sustainability.