Southwest Airlines Co

Southwest Airlines’ new assigned‑seat policy shifts its iconic open‑seat style, offering paid upgrades but risking brand loyalty as investors weigh higher P/E and operational resilience.

Southwest Airlines expands into Asia‑Pacific with a new Philippine Airlines partnership—boosting global reach while tackling safety scrutiny and operational challenges.

Southwest Airlines Co. has seen a 33.05% increase in stock value over the past year, reaching a market valuation of $20.86 billion, driven by its strong performance and investor confidence in its business model.

Southwest Airlines Co. is navigating turbulent times, facing a price-fixing lawsuit against pharmaceutical companies and implementing strategic changes, including updated baggage policies, to maintain its competitive edge in the airline industry.

Southwest Airlines has announced changes to its baggage policy, introducing checked bag fees, and is participating in key industry conferences to adapt to a dynamic market environment.

Southwest Airlines has announced a major policy shift, ending its free checked bag policy and introducing fees for checked luggage, as part of a broader strategic overhaul.