Wuliangye Yibin Faces 2025 Challenges: Adapting to the Shifting White‑Wine Market
Wuliangye Yibin’s 2025‑26 strategy: How the classic Chinese white‑wine brand plans to adapt to lower‑alcohol trends, supply‑chain tightening and a shifting premium‑spirit market to regain investor confidence and capture new consumer segments.
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